Because an informed populace is essential for democracy to succeed

“Kamala is Brat”: Relatability, Celebrity Endorsements and Media Literacy in the age of Social Media Campaigns
Politics, social media, brat, Elections, Elections 2024, Current Affairs Hot Source Magazine Politics, social media, brat, Elections, Elections 2024, Current Affairs Hot Source Magazine

“Kamala is Brat”: Relatability, Celebrity Endorsements and Media Literacy in the age of Social Media Campaigns

Social media and trends have done for politicians what it had done for celebrities, it has increasingly blurred the divide between the audience and the public figure, fuelling a para-social bond through the veil of relatability. The precedent this year has set can make navigating future elections tricky.

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UK Elections 2024: ‘Tactical voting’ in full swing

UK Elections 2024: ‘Tactical voting’ in full swing

Tactical voting has been the buzzword of the election season. Many are opting to vote this way in the 2024 UK general election regardless of their dissatisfaction towards most standing parties. But to what extent is this a good strategy for voting? And what are the implications and consequences of voting tactically?

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